The value of music

The value of music

Music is the universal language of mankind, said the poet Henry Longfellow. Music is loved for entertainment and relaxation,  and in business it can also be used to attract customers and boost sales.

  • Music in the workplace can keep staff happy and improve productivity. Recent research finds most employees enjoy going to work when good music is played.
  • In a bar or pub, playing music can encourage customers to stay longer, spend more and visit more often. Almost all bars and pubs agree that playing music creates a better atmosphere for customers and most of them say it increases sales.
  • Music playing in a shop can encourage customers to spend more time and money there. The music may be enough to sway a customer's choice of where to shop. Some 90% of people would select a shop that was playing music over one that was not.
  • Gyms with music can keep existing members happy and attract new customers. Most people say a gym with music is more appealing than a gym without it.
  • Patients in the waiting rooms of doctors and dentists agree music helps relax them and makes the time go more quickly.
  • Music is an integral part of film and television. Directors and producers will add music to their productions to add another layer of emotion and storytelling.  

See the full details of this research at 

Recent Canadian research also found that:

  • 74% of businesses believe music is important to customer experience
  • 72% say it’s more important than decor to customers
  • 50% would never stop playing music and
  • 70% agreed that it’s fair to compensate people who create music.

Read about the research here.

The value of live music to the Australian economy

Live music in Australia’s pubs, bars, clubs, restaurants, cafes and nightclubs entertains more than 41 million patrons a year and contributes $1.21 billion as well as almost 15,000 full-time jobs to Australia’s economy. These are the key findings of a 2011 National Live Music Research study.

APRA AMCOS’s Head of Members Services, Dean Ormston, said the research supported the importance of venue-based live music for APRA members. “These venues have become the breeding ground for local talent, providing them with a public stage and the opportunity to perform live and fine-tune their skills as artists.”

You can get more information on the research and see the full report here.

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