APRA AMCOS says: ‘sound respect’ is the new trend

Catharine McBride

Friday, 24 Aug 2018

Catharine McBride, Educational Engagement and Innovation Partner at APRA AMCOS and a performer herself says, "I believe we have a duty to educate young people on music rights, what it means to respect them, and how they can take responsibility for ensuring they are using music in a way that supports the creators. APRA AMCOS is here to help with that – we don't expect teachers to be copyright experts. We've been around for more than 90 years and we work alongside educators to simplify music copyright law and music licensing to develop the next generation of business-ready music lovers".

While NSW school students learn very briefly about music copyright as they enter Year 11, it’s never too early to teach them 'sound respect' – the importance of respecting other people’s music.

"While music piracy may be on the decline due to the immediacy of streamed music, most students who go on to become business owners aren’t aware of their responsibilities and the legalities on using music within a business”, Catharine says 

“They probably have in mind that they will simply walk into their business, plug in their iPhone and play their favourite tracks to entertain their customers and keep their staff happy. But if they haven’t heard about music copyright and music licensing as part of the school curriculum or through other community programs such as Battle of the Bands or in-school short-course programs like SongMakers they may not know about our organisation and the role it plays in music rights.  

“When music is used in a business context the rights of all the music creators on those tracks come into effect - the rights of the people who helped bring the track to life, including the performers and recording artists. There is a whole team of people whose passion and effort went into creating the music you love.

"I think of ‘sound respect’ as acknowledgement of something special and very personal created by others and doing the right thing to ensure those people receive the royalties they are entitled to - just as you benefit from the use of their music. And it’s as simple as an inexpensive annual licence to play music in business. 

“The majority of young business owners may not realise that aside from being a legal requirement, being licensed to play music is directly supporting the music industry and the artists and writers whose songs are adding so much value to their business," says Catharine.

Words from other APRA AMCOS songwriting members:

Eleanor Dixon, a Mudburra songwriter from the community of Marlinja in the NT talks about growth and respect: "I believe that people are chosen to be a part of a movement that helps others achieve in becoming a better version of their self through their creative work and showcasing it so that we all can learn and grow through each other’s process and experiences". 

23 year old local songwriter Sarah Aarons, who has recently appeared on LA Weekly's 20 hottest current songwriters list says the future for songwriters is excitingbecause “music is so eclectic right now, anything can be a hit as long as it’s a great song.” Her US Platinum-selling song Stay which she wrote for Zedd and Alessia Cara spent three weeks at #1 on the Billboard Pop Chart. 

Amy Shark speaks about continuing songwriting practice, "I wrote this song (Adore) in my bedroom and it's a testament to what just one piece of music can do and how important it is to keep doing what you love."


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