National contemporary music policy a game changer

Friday, 30 Nov 2018

APRA AMCOS has welcomed the announcement today of a comprehensive music policy from Federal Labor that will see significant investment in music education, export, live music and mental health.

“APRA AMCOS has long argued that with the depth of talent across the country, and the unquenchable international appetite for Australian music, Australia has the potential to go from a music nation to a music powerhouse,” said Dean Ormston, Chief Executive APRA AMCOS.

“This announcement from Federal Labor provides for the first time a whole-of-government policy approach to the music industry. It recognises the capacity of our local industry to not only create the anthems of the nation, but to drive employment, live music, tourism, youth engagement and educational benefits for all Australians across the towns, cities and centres of the country.

“The potential of these initiatives will allow for the creation of a new music industry body that will partner with government to drive music exports, support creators and artist managers and foster the creation of live music.Significantly, the policy identifies the enormous potential of Australian music exports as we enter the second digital revolution and music is used by leading nations to project their image to the world.

“Whether it’s Nashville, London, Tokyo or São Paulo, there are now more Australian musicians and songwriters than home-grown sport stars who are globally recognised household names - Sia, Courtney Barnett, Vance Joy, Flume, 5SOS, Ruel, Amy Shark to name just a few.”

A 2017 Goldman Sachs report estimated the global recorded music market would hit US$41billion by 2030. Add publishing revenue and live music and it is likely for music to become a $100 billion industry within a decade. With significant government and industry partnership, Australia has the capacity to earn up to 5% of that market.

“Australia is a music nation. Of all the art forms Australians engage with, music is the most popular. Live music in our cities, regional centres and towns provides them with a competitive advantage. And music education not only increases engagement in schools, it equips young people with the creative and problem solving skills needed in the changing global economy.

“We also applaud Federal Labor’s recognition that the success of the local industry is underpinned by a robust copyright framework for creators, the critical role of radio quotas and the opportunity of local content in music streaming in exposing the pipeline of talent emerging across the country.

“These sensible policy announcements should have bipartisan support because the potential of our local industry is only just starting to be realised.”

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