5 ways to boost client satisfaction playing music in your hotel

Thursday, 09 May 2019

The power of music is often underestimated even though it has been proven to benefit businesses in many ways, some of which you might have never considered. 

APRA AMCOS brings you 5 key wins you can achieve only by turning on your music: 

1.    Greater employee productivity

Music has been proven to increase productivity. When employees are satisfied their performance improves. Often music helps reduce nervousness, sets a more relaxed state of mind as well as increases enthusiasm and minimise fatigue. 

2.  Stronger brand personality

Music can help strengthen your vision. The better defined your brand is the stronger the connection will be with your customers. Higher emotional attachment means more sales!

3.  Positive social interactions

A few studies have corroborated that background music influences the way people interact between each other. Having the right music playing can increase conversation between guests and staff, even to the extent of smiling and responding more positively to an interaction. This can be especially useful when dealing with challenging situations.

4.   Perception of less wait time

Waiting is inevitable. Sometimes clients have to wait a fair amount of time before being served or offered a seat. This can not only cause frustration, but also a high stress response. Researchers have found that when background music is playing, as it is a strong mood influencer, it can help switch the clients’ emotional response to a more positive space.

5.  Enhanced décor

The appropriate use of music can help increase customer satisfaction and enjoyment of the atmosphere and space. Clients will be more likely to love the décor at your venue if they love the music being played. As proved in a 2008 study by Magnini and Thelen, the presence of classic versus no music played helped perceive a restaurant as more decorative.

*Article based on The psychological effect of music: Implications for hotel firms study conducted by Vicent P. Magnini and Emily E. Parker in June 2008 and its numerous references.

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